According to the story linked above, Bazooka bubblegum will be dropping their iconic red, white and blue wrappers featuring the adventures of Bazooka Joe and his gang, citing that only 7% of children aged 6 to 12 knew who the character was. Frankly, I'm surprised that even that many kids today knew who Bazooka Joe was! The Bazooka Joe comic strip was outdated and irrelevant even when I was a child in the 1970's!
Bazooka Joe and his comic strip antics will be replaced with puzzles and trivia apparently.
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