Thursday, April 09, 2009

A new face for an old tactic!

The Hartsfield-Jackson Atlanta International Airport in Georgia has found a way to put a new face on an old tactic, one that can be sinister in it's uses and I find it highly offensive. Doug Strachan, Creative Innovations Manager for the City of Atlanta Department of Aviation has re-written three classic R&B songs with new lyrics that utilize subliminal persuasion to encourage visitors to the airport to "clean it", and to visit their concession and souvenir shops. Although subliminal persuasion is around us all the time thanks to a world that worships marketing, it just seems wrong that everyone involved in this should seem so happy about this endeavor. Here is a LINK to the actual story at CNN

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